Happy weekend and happy Easter! In the midst of all the Easter egg hunts, ham, and sunrise services, take a few minutes to catch up on what’s been happening in the world of writing.
If you’re a writer, you need an audience. If, however, your intended audience isn’t listening, it’s not their fault–it’s probably yours. Stefanie Flaxman of Copyblogger writes that “you need to communicate clearly before you can form a bond with your audience.” Put on your editor hat for every email you write, every memo you send, every article you send to an editor–what words are vague? What sentences can you join to remove redundancy? What can you do to make the piece more about your audience than yourself?
Writers have the power to change the world. Megan Tschanz, guest blogger on The Write Practice and author, says to do so, you have to write about causes you believe strongly in and to make every choice count. To communicate your ideas, you have to “speak in the language of your audience.” They won’t listen if you become over emotional, use jargon, or don’t show them what’s in it for them.
Have you ever sent a query to an editor and not gotten a response? Yeah, I thought so. Carol Tice of the Make a Living Writing blog has some good solutions for the bane of writers everywhere–not knowing what the editor is thinking. If they don’t publish your article, she says, email them and ask for input. You may still not get a response, but if you do, the editor may provide some much needed advice for your article or style. If they do publish your article, Carol says, compare your version with the published version–what was changed to make the piece better?
When the worlds of marketing and storytelling collide, good things happen. We all love stories–it’s how we learned about the world around us as children, how we entertain ourselves, and how we communicate with others. Why should marketing copy be any different? Check out Neil’s (of Quick Sprout) helpful infographic:
Courtesy of: Quick Sprout